Session ID: 10346

Abstract: The Trading Community Architecture (TCA) is a robust foundational framework for creating and managing customer data in Oracle EBS and Customer Data Hub (CDH) applications. Many Oracle Customers, specifically ones that use Oracle EBS have renewed interest in implementing MDM solution for customer data using CDH. Whether you want to improve the overall usability of the customer data by leveraging the underlying TCA framework, or go the whole nine yards to manage the Customer data by using Oracle CDH, this is the session you want to attend to learn about things you can do to improve customer data in EBS applications.

Objective 1: Quickly learn the challenges associated with managing customer data and how they can be alleviated.

Objective 2: Understand the TCA framework and the key capabilities of CDH.

Objective 3: Use the TCA framework with/without CDH to improve the state of customer data in EBS Applications.

Audience: -All-