Session ID: 10016
Abstract: For most companies, majority of profit is delivered after the initial sale. Driving greater and more consistent upsell and cross-sell revenue from install base is one of the most important investments. Optimize revenue per customer, increase footprint, and enhance “stickiness” by integrating your modern days CRM apps (Salesforce, Siebel etc.) with Oracle Install Base and Service Contracts. With a consistent, fresh source of install base and contracts information, companies end up with more revenue for a much lower acquisition cost than finding brand new customers.
Objective 1: Utilize Install base and Service Contracts in CRM applications
Objective 2: Drive greater and more consistent upsell and cross-sell revenue from install base
Objective 3: More revenue for a much lower acquisition cost